Tag Archives: ASICS

One Brand With The Stripes?

Sneaker News’ reaction to this lastest drop of GEL LYTE IIIs shows that, even Sneakerheads struggle to differentiate between ASICS and Onitsuka Tiger. Their blog post comments: “Over the years, the ASICS GEL LYTE III has become Onitsuka Tiger’s most … Continue reading

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AYAMi

The AYAMi range is aimed at women who want to look stylish without compromising on their running performance. Strategy Our research showed that women run to achieve both mental and physical restoration – that running and beauty are part of … Continue reading

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ASICS Running Expansions

While ASICS has become synonymous with technological innovation in the running category, few know anything about the technology or attention to detail that goes into every shoe. Strategy We decided to highlight the hundreds of technical components that go into … Continue reading

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ASICS Left/Right Blogger Outreach Programme

Our brief for ASICS SportStyle was to increase pre-season orders; foster advocacy for the brand and deepen understanding of our ‘What’s a left without a right?’ print campaign. Strategy We could not afford to shout, instead we turned to the … Continue reading

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Bursting the Bubble: Revisiting the 80s and 90s

Born in 1980, I look back on the 80s and 90s with great fondness. My passion for trainers (or sneakers for any non Brits) developed during those years. It was, in my opinion, the time when the best, most beautiful … Continue reading

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