Category Archives: Running

Diesel Nicks Kicks

Diesel sneakers/trainers/kicks (whatever you want to call them) have come on a long way, from the hideous things worn by the Jeans and Jacket crew in the early noughties. Now they have taken on style cues from the runners and … Continue reading

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New Balance: Content and E-Commerce

New Balance launched “New Balance 365” last week – an online marketing campaign in which they will run a unique short video clip daily, directed by experimental Swedish ad creator Jesper Koothoofd.  Each clip will run under 30 seconds at the dedicated … Continue reading

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AYAMi

The AYAMi range is aimed at women who want to look stylish without compromising on their running performance. Strategy Our research showed that women run to achieve both mental and physical restoration – that running and beauty are part of … Continue reading

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ASICS Running Expansions

While ASICS has become synonymous with technological innovation in the running category, few know anything about the technology or attention to detail that goes into every shoe. Strategy We decided to highlight the hundreds of technical components that go into … Continue reading

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“Your Niked”

In June 2006, The Mirror (a tabloid newspaper in the UK) wrote an article called “You’re Niked”. The title was a play-on-words between the British colloquialism of being nicked, meaning being arrested, and Nike, the preferred choice of footwear for British … Continue reading

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Bursting the Bubble: Revisiting the 80s and 90s

Born in 1980, I look back on the 80s and 90s with great fondness. My passion for trainers (or sneakers for any non Brits) developed during those years. It was, in my opinion, the time when the best, most beautiful … Continue reading

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