Category Archives: Fashion


When Ghassan approached us in 2012 it had been trading as a Jeweller since the 19th century. However Ghassan had never established a clearly defined brand, nor had it ever directly communicated with consumers. All that was about to change. … Continue reading

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Jeans that Clean

London College of Fashion professor, Helen Storey and chemist Tony Ryan, professor at The University of Sheffield, have developed Catalytic Jeans… Jeans that purify the air around them. Using photocatalysts that attach to the surface of the denim during washing, the jeans … Continue reading

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Agent Provocateur: Paz Plays Britney, Paris and Lindsey

Paz de la Huerta has a reputation as a party girl, getting involved in fights, drinking too much and occasionally having a little nipple slippage – stuff that sensationalist tabloids absolutely love. Agent Provocateur have taken this as inspiration for … Continue reading

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The Next Big Thing

American Apparel’s recent extension into the XL market has left them lacking suitable models – cue The Next Big Thing – a search for plus sized models. As with the initiative they’re inviting women to post pictures to their website and visitors … Continue reading

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American Apparel – Reminding Us They’re Ethical

American Apparel built its reputation on stylish basics that are designed, created and marketed in downtown LA. Its ethical irreverence struck a chord with hipsters the world over. Why wouldn’t you buy a t-shirt or hoodie that looks better, is of a … Continue reading

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Wiff of Fashion, Waff of Sport

There’s something about Wiff-Waff/Ping Pong that lends itself to fashion photography. When played at a high level, the sport has a mesmerising elegance. Play is fast and it demands quick reactions. When filmed and slowed down, the pivoting, snap and … Continue reading

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Shoppertorial – oki-ni Presents The Game

oki-ni have taken their cues from Diesel’s A Hundred Lovers  film and created an interactive shoppertorial of their own. Unfortunately, apart from a cool Ping Pong sequence, it’s not as good. You can click and shop any of the outfits featured, … Continue reading

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