Category Archives: Alcohol

GRANT’S #IOU AFRICA TVC

#IOU provides men a means to overcome their difficulty in expressing gratitude. Building on the success of the global #IOU campaign, our Africa spot shows the breadth of the idea and captures the personality of a new wave of youthful, … Continue reading

Posted in Alcohol, Music, Strategy | Tagged , , , , | Leave a comment

GRANT’S #IOU

All Scotch brands associate themselves with success. And it’s always self-made success. But is this something that resonates with the young men buying whisky in emerging markets? Grants’ core audience come from community-minded cultures, where the emphasis is on WE, not … Continue reading

Posted in Alcohol, Social Media, Strategy | Tagged , | Leave a comment

ST. STEFANUS – CHARACTER THROUGH AGE

St. Stefanus is a Belgian Abbey beer whose roots date back to 1295. Originally brewed by Augustinian monks, the beer is now licenced and distributed by SAB Miller. Under the stewardship of a sixth generation Master Brewer, St. Stefanus is … Continue reading

Posted in Alcohol, Food, Strategy | Tagged | Leave a comment

Night Tag – Olmeca Tequila

                Launched earlier this month, Night Tag is an iPhone App we developed at Amsterdam Worldwide. Designed for Olmeca tequila, the App acts as a digital wingman for party boys and girls – guiding them … Continue reading

Posted in Alcohol, Music, Social Media, Strategy | Tagged , , , , , , | Leave a comment

Olmeca Be The DJ

As part of a wider music platform we are creating for Olmeca Tequila,  ‘Be the DJ’ is a partnership with Ferry Corsten to discover fresh DJ and production talent. Aspiring DJs and producers are invited to download and upload their … Continue reading

Posted in Alcohol, Music, Social Media, Strategy | Tagged , , , , , | Leave a comment

Agave – Tequila and a Whole lot More

Considered by the Aztecs and Mayans as a gift from the Gods, Agave has long been used as a food source, its fibres turned into fabric and its liquid fermented into Mescal/Tequila. Now some clever bods from Oxford University have … Continue reading

Posted in Alcohol | Tagged , , , , | Leave a comment

Smirnoff ‘Mojito’ – Vodka, Not Rum – What?

At Pitch Festival the other weekend, which incidentally was wicked, Smirnoff was the main sponsor. Other than the expected vodka bars and usual branding malarky, they’d also set up a ‘Mojito’ Bar. This came complete with their ready-to-drink Vodka based … Continue reading

Posted in Alcohol, Social Media | Tagged , , , , , | 1 Comment