Monthly Archives: October 2011

Amen Break – A Defining Loop

The Amen Break is a six second drum sample from Amen Brother, the B-Side of The Winstons’ 1969 record Color Him Father.  Considered the most sampled drum loop of all time, it has shaped subcultures from LA to London. It’s the … Continue reading

Posted in Music | Tagged , , , , , , , , , , , | Leave a comment

Olmeca Be The DJ

As part of a wider music platform we are creating for Olmeca Tequila,  ‘Be the DJ’ is a partnership with Ferry Corsten to discover fresh DJ and production talent. Aspiring DJs and producers are invited to download and upload their … Continue reading

Posted in Alcohol, Music, Social Media, Strategy | Tagged , , , , , | Leave a comment