Monthly Archives: January 2011

Reebok Classic 3D Ultralite

Following in the wake of Nike’s LUNARLITE technology, Reebok has come out with its own proprietary system… 3D ULTRALITE.  Both technologies are meant to be 20-40% lighter than traditional EVAs, but offer superior cushioning and support. The long and short of it … Continue reading

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The Sartorialist: A Visual Life

As part of our Visual Life campaign for Intel, this short doco walks you through the motivations and inspirations of street style blogger, Scott Schuman – The Sartorialist. Now that you’re undoubtedly inspired to get snapping, the folks at Intel cordially invite you to Share … Continue reading

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ASICS: Inspired by Israel’s Elite Special Forces

For fashion brands to take inspiration from the colour and design of military uniforms is nothing new. Elements of military design are found across all sorts from catwalk to high street. Black Watch tartan, associated with the 3rd Battalion, Royal Regiment of … Continue reading

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Hendrick’s – Quirk and Tonic – A Borrowed Story

Launched in 1999, Hendrick’s has shaken up the Gin market with a story that claims the category’s 400 years of quirks and culture as its own. Gin, originally called Genever was invented in Holland by Dr. Franciscus de La Boie, as a … Continue reading

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