Mexican Whiskey

I took this picture on my recent trip to the Sauza Family Museum in Tequila, Mexico. Don Cenobio Sauza, founder of Sauza Tequila and Municipal President of the Village of Tequila from 1884–1885, was the first to export tequila to the United States. At that time Tequila was known locally as Mescal, but to market it to the United States, it was either called ‘Mescal Brandy’ or ‘Mexican Whiskey’.

Presumably naming the product brandy or whiskey was to make it more palatable to those north of the Mexican border. It’s the same strategy mums employ to get their kids to eat pork or anything else that isn’t chicken. Simply call it chicken.


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