Monthly Archives: March 2010

American Apparel’s Crowd-Sourced Models and Stylists

At the end of last year, American Apparel recruited models and tastemakers for its latest lookbook through fashion social network LOOKBOOK.nu. Already well known for using real people, often employees, instead of ’standard’ models, American Apparel’s crowd sourcing via Lookbook.nu has ensured … Continue reading

Posted in Fashion, Social Media | Tagged , , , , | 2 Comments

ArArAt Legend of Akhtamar

As a legendary Soviet-era brand, Armenia’s Ararat brandy needed reframing for a contemporary audience. Strategy By drawing on the many legends of Ararat’s rich Armenian heritage, our strategy was to start a renaissance of storytelling, reminding an ancient culture of … Continue reading

Posted in Alcohol, Social Media, Strategy | Tagged , , ,

One Brand With The Stripes?

Sneaker News’ reaction to this lastest drop of GEL LYTE IIIs shows that, even Sneakerheads struggle to differentiate between ASICS and Onitsuka Tiger. Their blog post comments: “Over the years, the ASICS GEL LYTE III has become Onitsuka Tiger’s most … Continue reading

Posted in Fashion, Sneakers, Trainers | Tagged , , , | Leave a comment

New Balance: Content and E-Commerce

New Balance launched “New Balance 365” last week – an online marketing campaign in which they will run a unique short video clip daily, directed by experimental Swedish ad creator Jesper Koothoofd.  Each clip will run under 30 seconds at the dedicated … Continue reading

Posted in Fashion, Running, Sneakers, Social Media, Trainers | Tagged , , , , | Leave a comment