Monthly Archives: February 2010


The AYAMi range is aimed at women who want to look stylish without compromising on their running performance. Strategy Our research showed that women run to achieve both mental and physical restoration – that running and beauty are part of … Continue reading

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Solar Powered PUMA Phone

Puma has developed a solar powered phone with Sagem that encourages users to charge via the sun – the more the phone charges, the more points you can collect, which may be spent in the PUMA store. It also comes with a bike speedometer, … Continue reading

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ASICS Tennis

Despite industry recognition for unparalleled technology credentials, ASICS tennis shoes were not achieving their potential in sales. Strategy Our straetgy was big up ASICS greatest asset: their multidirectional support. Put simply ASICS tennis shoes support your every move.

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