To bolster its social responsibility credentials, Adidas is planning to make “€1 Shoes” for people who can’t afford shoes. Originally suggested to Adidas by Nobel Peace Prize winnerMuhammad Yunus, the project will begin a pilot scheme in his home country of Bangladesh next year. This in turn will create jobs in Bangladesh.
Adidas has agreed to make the shoes on a non-profit basis, selling them at no more than the cost of manufacturing. However, much like the vaunted 100 dollar computer, the final sale price may come in slightly higher than its project name. The other remaining question is whether or not the shoes will include Adidas’ iconic three stripes.
(via Cream Global)