Monthly Archives: September 2009

ASICS Running Expansions

While ASICS has become synonymous with technological innovation in the running category, few know anything about the technology or attention to detail that goes into every shoe. Strategy We decided to highlight the hundreds of technical components that go into … Continue reading

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ASICS Left/Right Blogger Outreach Programme

Our brief for ASICS SportStyle was to increase pre-season orders; foster advocacy for the brand and deepen understanding of our ‘What’s a left without a right?’ print campaign. Strategy We could not afford to shout, instead we turned to the … Continue reading

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